{"id":2331,"date":"2024-01-18T16:07:27","date_gmt":"2024-01-18T16:07:27","guid":{"rendered":"https:\/\/pedrodesigner.ca\/?page_id=2331"},"modified":"2024-01-18T17:44:37","modified_gmt":"2024-01-18T17:44:37","slug":"case-study-insightscope","status":"publish","type":"page","link":"https:\/\/pedrodesigner.ca\/index.php\/case-study-insightscope\/","title":{"rendered":"Case Study: Transforming Insight Scope&#8217;s Online Presence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2331\" class=\"elementor elementor-2331\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb29fd elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb29fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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class=\"hfe-sub-menu-item\">Case Study Insightscope<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-25\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/pedrodesigner.ca\/index.php\/contact\/\" class=\"hfe-menu-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3c7ef1 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3c7ef1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d9ceda\" data-id=\"9d9ceda\" data-element_type=\"column\">\n\t\t\t<div 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data-settings=\"{&quot;padding_horizontal_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;menu_space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;padding_horizontal_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;menu_row_space_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;width_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;distance_from_menu&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;padding_horizontal_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_menu_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;menu_row_space_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;dropdown_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;dropdown_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;width_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;width_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_horizontal_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;padding_vertical_dropdown_item_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;distance_from_menu_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;toggle_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\"  class=\"fas fa-align-justify\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;fas fa-align-justify&quot;&gt;&lt;\/i&gt;\" data-close-icon=\"&lt;i aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;far fa-window-close&quot;&gt;&lt;\/i&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-9d2e53d\" class=\"hfe-nav-menu\"><li id=\"menu-item-24\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/pedrodesigner.ca\/index.php\/about-me\/\" class=\"hfe-menu-item\">About Me<\/a><\/li>\n<li id=\"menu-item-2274\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children parent hfe-has-submenu hfe-creative-menu\"><div class=\"hfe-has-submenu-container\"><a href=\"#\" class=\"hfe-menu-item\">Case Studies<span class='hfe-menu-toggle sub-arrow hfe-menu-child-0'><i class='fa'><\/i><\/span><\/a><\/div>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-2276\" class=\"menu-item menu-item-type-post_type menu-item-object-page hfe-creative-menu\"><a href=\"https:\/\/pedrodesigner.ca\/index.php\/case-study-anvesa\/\" class=\"hfe-sub-menu-item\">Case Study Anvesa<\/a><\/li>\n\t<li id=\"menu-item-2400\" class=\"menu-item menu-item-type-custom menu-item-object-custom hfe-creative-menu\"><a href=\"https:\/\/pedrodesigner.ca\/index.php\/case-study-insightscope\/\" class=\"hfe-sub-menu-item\">Case Study Insightscope<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-25\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/pedrodesigner.ca\/index.php\/contact\/\" class=\"hfe-menu-item\">Contact<\/a><\/li>\n<\/ul>\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cedca99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cedca99\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea91014\" data-id=\"ea91014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0aaefa elementor-widget elementor-widget-heading\" data-id=\"f0aaefa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Case Study<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e377503 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e377503\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transforming Insightscope's Online Presence<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aad236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aad236\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63018c1\" data-id=\"63018c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29234cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29234cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-399ecb0\" data-id=\"399ecb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a855cf elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"3a855cf\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"384\" height=\"600\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/insightscope-homepage-mobile-home-e1705594647174.png\" class=\"attachment-full size-full wp-image-2308\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/insightscope-homepage-mobile-home-e1705594647174.png 384w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/insightscope-homepage-mobile-home-e1705594647174-192x300.png 192w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\">Project Overview<\/p><p class=\"elementor-image-box-description\">Insight Scope is a Canadian not-for-profit organization associated with the Children\u2019s Hospital of Eastern Ontario, exclusively dedicated to developing the Insight Scope systematic review platform. This disruptive technology, funded by NSERC and the Ontario Ministry of Health and Long-Term Care, accelerates systematic reviews through crowdsourcing.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-071f590 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"071f590\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98a5907\" data-id=\"98a5907\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-449e589 elementor-widget elementor-widget-heading\" data-id=\"449e589\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d3328 elementor-widget elementor-widget-text-editor\" data-id=\"90d3328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Insight Scope platform had a promotional website that failed to attract the expected traffic, hindering the platform&#8217;s visibility and reach. Stakeholders sought assistance to enhance the website&#8217;s effectiveness and gain meaningful insights into user interactions.<\/p><p>The initial challenge was understanding the workings of systematic reviews. To address this, I chose user\/stakeholder interviews as the method to uncover the first insights for our project. One particularly valuable experience was interviewing a principal investigator of a research project utilizing InsightScope&#8217;s platform. She provided a revealing walk-through of the platform from her perspective, which helped me gain a comprehensive understanding of its functionality. This insight informed our considerations for potential audiences when redesigning the new website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d047ae0 elementor-hidden-tablet\" data-id=\"d047ae0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e840933 elementor-widget elementor-widget-image\" data-id=\"e840933\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYxNSwidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9zY3JlZW5jYXB0dXJlLWluc2lnaHRzY29wZS10ZWNoLWRhc2hib2FyZC0yMDI0LTAxLTA5LTExXzI1XzUxLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"919\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51.png\" class=\"attachment-full size-full wp-image-1615\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51.png 1920w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51-300x144.png 300w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51-1024x490.png 1024w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51-768x368.png 768w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/screencapture-insightscope-tech-dashboard-2024-01-09-11_25_51-1536x735.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a309da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a309da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf9a7da\" data-id=\"bf9a7da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fb153a elementor-widget elementor-widget-heading\" data-id=\"3fb153a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Transformation Highlights<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c91e8e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c91e8e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-eccfbc0\" data-id=\"eccfbc0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d77aa elementor-widget elementor-widget-heading\" data-id=\"43d77aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PROBLEMS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be77854 elementor-widget elementor-widget-text-editor\" data-id=\"be77854\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p><strong>Undefined User Journeys:<\/strong> The lack of identified user groups led to unclear paths for users landing on the website.<\/p><\/li><li><p><strong>Missing Sign-Up Button:<\/strong> There was no direct link to the platform or a clear sign-up pathway.<\/p><\/li><li><p><strong>Limited Project Visibility:<\/strong> The website lacked a showcase for current and future projects, hindering participant engagement.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e375233\" data-id=\"e375233\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624ddec elementor-widget elementor-widget-heading\" data-id=\"624ddec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">APPROACH<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741ae5e elementor-widget elementor-widget-text-editor\" data-id=\"741ae5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p><strong>Recruitment Effectiveness:<\/strong> Enhance the website&#8217;s ability to recruit participants.<\/p><\/li><li><p><strong>Communicate Value Proposition:<\/strong> Clearly convey Insight Scope&#8217;s value proposition to diverse target audiences.<\/p><\/li><li><p><strong>Build Credibility:<\/strong> Provide compelling proof that the platform significantly reduces review time without compromising accuracy.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-50ffd19\" data-id=\"50ffd19\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924a825 elementor-widget elementor-widget-heading\" data-id=\"924a825\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SOLUTIONS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a39bbb elementor-widget elementor-widget-text-editor\" data-id=\"1a39bbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><p>Segmented audiences into 7 categories, with the primary audience (Participants) prominently featured. Each segment leads to dedicated pages with exclusive content and a clear sign-up pathway.<\/p><\/li><li><p>Added a prominent sign-up button in the top bar navigation, reducing clicks to access the platform.<\/p><\/li><li><p>Created an exclusive page with a live view of ongoing and upcoming projects, fostering participant engagement.<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-eb767fa\" data-id=\"eb767fa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1cdfe5 elementor-widget elementor-widget-heading\" data-id=\"f1cdfe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7700b5 elementor-widget elementor-widget-text-editor\" data-id=\"b7700b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The redesigned website effectively channels users to specific use cases, providing a clearer pathway for participation. With enhanced visibility, streamlined navigation, and improved engagement features, the Insight Scope platform has experienced increased sign-ups and participant involvement. The website now serves as a powerful tool for communicating the platform&#8217;s value proposition and building credibility among diverse audiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ec3384 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ec3384\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f82875b\" data-id=\"f82875b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd1003 elementor-widget elementor-widget-heading\" data-id=\"7bd1003\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6ea01d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6ea01d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4970d9\" data-id=\"d4970d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e57c3f9 elementor-widget elementor-widget-heading\" data-id=\"e57c3f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Personas, Journeys<br>& Product Vision Board<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7089ba elementor-widget elementor-widget-text-editor\" data-id=\"d7089ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating user personas is a method to understand and represent distinct user segments effectively. We began by gathering comprehensive information from our recent research, including demographics, behaviours, goals, needs, pain points, and motivations.<\/p><p>To humanize each persona we&#8217;ve assigned a name and used visuals. To validate them and make sure we were aligned with not only the users but the company&#8217;s goals we&#8217;ve shared the user personas with the stakeholders and team members, encouraging feedback.<\/p><p>This iterative process ensured a focused and user-centered design approach, enhancing empathy and understanding among the project team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7102173\" data-id=\"7102173\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84a6390 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"84a6390\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-image-gallery .gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%;max-width:100%;margin:0 auto}.elementor-image-gallery .gallery-item img{margin:0 auto}.elementor-image-gallery .gallery-item .gallery-caption{margin:0}.elementor-image-gallery figure img{display:block}.elementor-image-gallery figure figcaption{width:100%}.gallery-spacing-custom .elementor-image-gallery .gallery-icon{padding:0}@media (min-width:768px){.elementor-image-gallery .gallery-columns-2 .gallery-item{max-width:50%}.elementor-image-gallery .gallery-columns-3 .gallery-item{max-width:33.33%}.elementor-image-gallery .gallery-columns-4 .gallery-item{max-width:25%}.elementor-image-gallery .gallery-columns-5 .gallery-item{max-width:20%}.elementor-image-gallery .gallery-columns-6 .gallery-item{max-width:16.666%}.elementor-image-gallery .gallery-columns-7 .gallery-item{max-width:14.28%}.elementor-image-gallery .gallery-columns-8 .gallery-item{max-width:12.5%}.elementor-image-gallery .gallery-columns-9 .gallery-item{max-width:11.11%}.elementor-image-gallery .gallery-columns-10 .gallery-item{max-width:10%}}@media (min-width:480px) and (max-width:767px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:50%}}@media (max-width:479px){.elementor-image-gallery .gallery.gallery-columns-2 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-3 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-4 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-5 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-6 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-7 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-8 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-9 .gallery-item,.elementor-image-gallery .gallery.gallery-columns-10 .gallery-item{max-width:100%}}<\/style>\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-2331 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84a6390\" data-elementor-lightbox-title=\"product_vision_board\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY0NywidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9wcm9kdWN0X3Zpc2lvbl9ib2FyZC5wbmciLCJzbGlkZXNob3ciOiI4NGE2MzkwIn0%3D\" href='https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/product_vision_board.png'><img width=\"150\" height=\"150\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/product_vision_board-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-1647\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1647'>\n\t\t\t\tProduct Vision Board\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84a6390\" data-elementor-lightbox-title=\"Persona_secondary\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTYxMywidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9QZXJzb25hX3NlY29uZGFyeS5qcGciLCJzbGlkZXNob3ciOiI4NGE2MzkwIn0%3D\" href='https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Persona_secondary.jpg'><img width=\"150\" height=\"150\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Persona_secondary-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-1613\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1613'>\n\t\t\t\tUser Personas\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84a6390\" data-elementor-lightbox-title=\"User-Journey\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY0OCwidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9Vc2VyLUpvdXJuZXkuanBnIiwic2xpZGVzaG93IjoiODRhNjM5MCJ9\" href='https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/User-Journey.jpg'><img width=\"150\" height=\"150\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/User-Journey-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-1648\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1648'>\n\t\t\t\tUser Journeys\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"84a6390\" data-elementor-lightbox-title=\"site_map_insight_scope_presentation\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY0OSwidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9zaXRlX21hcF9pbnNpZ2h0X3Njb3BlX3ByZXNlbnRhdGlvbi5wbmciLCJzbGlkZXNob3ciOiI4NGE2MzkwIn0%3D\" href='https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_presentation.png'><img width=\"150\" height=\"150\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_presentation-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-1-1649\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1649'>\n\t\t\t\tCurrent Sitemap\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0558fc1 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0558fc1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54423bd\" data-id=\"54423bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76defce elementor-widget elementor-widget-image\" data-id=\"76defce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_revised.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"site_map_insight_scope_revised\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY0NSwidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9zaXRlX21hcF9pbnNpZ2h0X3Njb3BlX3JldmlzZWQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_revised.png\" class=\"attachment-full size-full wp-image-1645\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_revised.png 1280w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_revised-300x169.png 300w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_revised-1024x576.png 1024w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/site_map_insight_scope_revised-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dadd78c\" data-id=\"dadd78c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee21f72 elementor-widget elementor-widget-heading\" data-id=\"ee21f72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Information Architecture <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52832a3 elementor-widget elementor-widget-text-editor\" data-id=\"52832a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At this stage, my team and I had all the information needed to start the next steps. We defined the segments, user personas, and user journeys. The subsequent task was to redesign the information architecture for the new website (sitemap), validate it, and get it approved by the stakeholders.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-981e0f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"981e0f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-006cd1e\" data-id=\"006cd1e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-784003c elementor-widget elementor-widget-heading\" data-id=\"784003c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">NOTES<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab682da elementor-widget elementor-widget-text-editor\" data-id=\"ab682da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating personas was critical because it provided my entire team with an appreciation of who we would be designing for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2212b6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2212b6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec6c7ab\" data-id=\"ec6c7ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1207221 elementor-widget elementor-widget-heading\" data-id=\"1207221\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Low-Fidelity Mockups<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-047233f elementor-widget elementor-widget-text-editor\" data-id=\"047233f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The following step involved designing lo-fi mockups to organize all the information that should go on each page of the new website. The information architecture was based on a desktop-first approach and then adapted for tablet and mobile views.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e68c0c\" data-id=\"2e68c0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca924af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca924af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f996cf\" data-id=\"5f996cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d754f08 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"d754f08\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-2331 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d754f08\" data-elementor-lightbox-title=\"lo_fi_wireframes_insightScope-desktop\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY2OSwidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9sb19maV93aXJlZnJhbWVzX2luc2lnaHRTY29wZS1kZXNrdG9wLmpwZyIsInNsaWRlc2hvdyI6ImQ3NTRmMDgifQ%3D%3D\" href='https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/lo_fi_wireframes_insightScope-desktop.jpg'><img width=\"199\" height=\"300\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/lo_fi_wireframes_insightScope-desktop-199x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-2-1669\" srcset=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/lo_fi_wireframes_insightScope-desktop-199x300.jpg 199w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/lo_fi_wireframes_insightScope-desktop-680x1024.jpg 680w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/lo_fi_wireframes_insightScope-desktop-768x1156.jpg 768w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/lo_fi_wireframes_insightScope-desktop.jpg 960w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-1669'>\n\t\t\t\tDesktop View\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d754f08\" data-elementor-lightbox-title=\"Low_Fidelity_Wireframes_InsightScope-tablet\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY3MSwidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9Mb3dfRmlkZWxpdHlfV2lyZWZyYW1lc19JbnNpZ2h0U2NvcGUtdGFibGV0LXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJkNzU0ZjA4In0%3D\" href='https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-scaled.jpg'><img width=\"49\" height=\"300\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-49x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-2-1671\" srcset=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-49x300.jpg 49w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-168x1024.jpg 168w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-768x4688.jpg 768w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-252x1536.jpg 252w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-336x2048.jpg 336w, https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Low_Fidelity_Wireframes_InsightScope-tablet-scaled.jpg 419w\" sizes=\"(max-width: 49px) 100vw, 49px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-1671'>\n\t\t\t\tTablet View\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d754f08\" data-elementor-lightbox-title=\"Lo-fi-insightscope-mobile\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTY3MCwidXJsIjoiaHR0cHM6XC9cL3BlZHJvZGVzaWduZXIuY2FcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9Mby1maS1pbnNpZ2h0c2NvcGUtbW9iaWxlLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiJkNzU0ZjA4In0%3D\" href='https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Lo-fi-insightscope-mobile-scaled.jpg'><img width=\"30\" height=\"300\" src=\"https:\/\/pedrodesigner.ca\/wp-content\/uploads\/2024\/01\/Lo-fi-insightscope-mobile-30x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" aria-describedby=\"gallery-2-1670\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-1670'>\n\t\t\t\tMobile View\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8554bae elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8554bae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aeea7be\" data-id=\"aeea7be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd3722e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd3722e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-43db184\" data-id=\"43db184\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba3a98d elementor-widget elementor-widget-spacer\" data-id=\"ba3a98d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a0b0ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0b0ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63e2177\" data-id=\"63e2177\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aec99fe elementor-widget elementor-widget-spacer\" data-id=\"aec99fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ed0f6c\" data-id=\"5ed0f6c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2981ef2 elementor-widget elementor-widget-spacer\" data-id=\"2981ef2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-191e05e\" data-id=\"191e05e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d576c8 elementor-widget elementor-widget-heading\" data-id=\"4d576c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usable, Equitable, Enjoyable & Useful<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b57c9 elementor-widget elementor-widget-text-editor\" data-id=\"14b57c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Designing the hi-fidelity mockups posed challenges, especially when we received content from the client. Some sections weren&#8217;t initially designed to accommodate the volume of content provided.<\/p><p>One notable instance was the opening reviews page, featuring a real-time content table with all opening reviews on InsightScope&#8217;s platform. The concept was to display initial information, allowing users to redirect to the platform&#8217;s page for more details if desired.<\/p><p>Given the substantial amount of information provided by the client for all open reviews on the platform, the website page became overcrowded, with noticeable duplication from the platform.<\/p><p>To address this issue, I created a table that included only essential information to describe each review opportunity on the platform. This approach featured titles, concise descriptions, and a call to action, encouraging users to visit the platform for more details. These prototypes were then approved.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b501303 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b501303\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c9f4bdc\" data-id=\"7c9f4bdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e0cd0d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e0cd0d7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a13fc85\" data-id=\"2a13fc85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a2a71ff elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5a2a71ff\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get In Touch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758783d4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"758783d4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I&#8217;m always available for a good chat. Get in touch and let&#8217;s talk! Also, feel free to reach out to me via LinkedIn.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dfd3e9f elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2dfd3e9f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"tel:6139697667\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-float\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">+1 (613) 969-7667<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90a22b elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d90a22b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"mailto:hello@pedrodesigner.ca\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-float\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-paper-plane\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">hello@pedrodesigner.ca<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894d17 elementor-invisible elementor-widget elementor-widget-button\" data-id=\"894d17\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1200}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/barros-pedro\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md elementor-animation-float\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-external-link-square-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Linkedin Profile<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77cac54a\" data-id=\"77cac54a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Menu About Me Case Studies Case Study Anvesa Case Study InsightScope Contact Menu About Me Case Studies Case Study Anvesa Case Study InsightScope Contact Case Study Transforming Insightscope&#8217;s Online Presence Project Overview Insight Scope is a Canadian not-for-profit organization associated with the Children\u2019s Hospital of Eastern Ontario, exclusively dedicated to developing the Insight Scope systematic 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